Advertising
Full-Service Ad Agency for Print, Web & Mobile Media
An ad campaign can run the gamut from a one-off classified ad in your community newspaper to a strategic global blitzkrieg lasting years and encompassing all conceivable media. Think McDonalds' I'm Lovin' It campaign, translated for customers in more than 100 countries and seen everywhere from mobile phone ads to arena boards.
The right campaign for your brand depends on numerous factors, starting with your audience. The better understanding you have of their age, gender, income, location, and especially their needs, the more likely you are to persuade them to give you a shot.
The message and the medium come next. (No, from this perspective they aren't the same -- with heaps of respect for Doc McLuhan.) In order to win the attention and interest of the right people, you need to say the right thing at the right time, in precisely the right places.
That's just the beginning -- we can talk later about things like impressions, penetration, and reach. You could spend a lifetime identifying your demographic (as it evolves before your eyes), studying traditional and emerging media and running focus groups to test various combinations. You could spend a fortune, and all the big brands have. We're here to stop your head spinning and keep all these variables under control.
At GRAPHOS, we'll help you develop a media plan and balance it with the right amount of research, with recommendations that make sense to you and your budget. We'll identify your audience, refine your message, and bring the two together in the most suitable media. And we'll do it all in a reasonable amount of time!
Our History . Our Team . Our Services
Print . Web . Identity . Brand Name Development . Video . Advertising
