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Advertising
Full-Service Ad Agency for Print, Web & Mobile Media
An ad campaign run the gamut from a one-off classified ad in your community newspaper to a strategic global blitzkrieg lasting for years and utilizing all conceivable media. Think McDonalds I'm Lovin' It campaign, translated for customers in more than 100 countries.
The right campaign for your brand depends on numerous factors, starting with your audience (probably not 41 million daily customers everywhere on earth like the above example -- yet). The better understanding you have of their age, gender, income, location, and especially their needs, the more likely you are to persuade them to give you a shot.
The message and the medium come next. (No, from this perspective they aren't the same -- with much respect for Dr. McLuhan.) In order to win the attention and interest of the right people, you need to say the right thing at the right time, in the right places.
Starting to see why advertising is so complicated? That's just the beginning -- we can talk later about things like impressions, penetration, and reach. You could devote a lifetime to identifying your demographic (as it evolves before your eyes), studying traditional and emerging media and running focus groups to test various combinations. You could spend a fortune, and all the big brands have.
At GRAPHOS, we'll help you develop a media plan and balance it with the right amount of research, with recommendations that make sense to you and your budget. We'll identify your audience, refine your message, and bring the two together. And we'll do it all in a reasonable amount of time!
We'll do it all with a small-studio friendliness, and unique
GRAPHOS resolve to meet your production deadline or run
date, every single time. You can see some of our best ad and
marketing campaigns at our quick-loading
GRAPHOS Design Lab
Flash site.
Best of all, we can also help you create and build your brand,
promote it online and in print, and show it off at trade
shows.
In Edmonton and Calgary, we're the Advertising and Design Experts.
Advertising Agency and Ad Campaign Resources:
Choosing an Advertising Agency (Canadian Business Online)
http://www.canadianbusiness.com/entrepreneur/how_to/article.jsp?content=20031216_165108_3576
Working With an Ad Agency:
http://www.gaebler.com/Advertising-Agencies.htm
Do you need an Advertising Agency?
http://hubpages.com/hub/Deciding_If_Your_Small_Business_Needs_an_Ad_Agency
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