Major Projects Division
Mobile Web & Apps
Search Engine Optimization
Search Engine Optimization and Search Engine Marketing
It seem every Web provider is an SEO expert these days. Search Engine Optimization and Search Engine Marketing (SEM) have become de facto requirements of running a successful business â€“ and, unfortunately, also a virtual minefield of phonies and hucksters.
You don't have to look far to find an entrepreneur or even a multinational company that has paid a small fortune and seen little or no significant results. In many cases, SEO companies using unscrupulous techniques have actually hurt their clients' rankings as search engines like Google continue to become ever wiser to "black-hat" tricks.
At Graphos, search engine optimization is not a new profit centre that does little more than generate monthly bills for clients. We utilize a combination of classic and proprietary Search Engine Optimization techniques to drive your company's website steadily upwards in the search rankings.
Note that we don't promise to instantly get you a "Guaranteed #1 Google ranking," and we'll never claim to have a special relationship with any of the Web's top search engines. If anyone tells you they do, RUN. Likewise, if an SEO specialist claims to have privileged "insider" knowledge about the secret algorithms used by Google, Bing, Yahoo or others, they're not being truthful. None of the big search engines release such secrets.
We sell ourselves not with promises or fancy claims, but with only our track record. In the end, only the tangible results matter. Every client's market is different, and some are much more competitive than others. Results will always vary with any SEO efforts. We take specific, logical steps to position your website.
The Graphos Search Engine Optimization methodology follows four important steps:
Another thing to know about SEO is that the results never happen instantly, no matter whom or how much you pay. We've been successful in having sites spidered by Google's busy robots overnight through our efforts and specialized techniques, but in some cases it takes longer.
That's where SEM comes in. Search Engine Marketing includes the use of Internet advertising programs like Google Adwords that allow you to bid on a cost per click to have your Web listing show up on search queries for specific terms. The more you bid per click, the more likely someone doing a search is to see your link. Programs like Adwords also offer the option of having your ad show up on millions of related websites through the Google Content Network, and even in users' Gmail browser when their conversations include your search terms.
Ask us about Search Engine Optimization and Marketing. We'll be glad to show you examples of how our work has benefitted other clients and discuss your unique needs.
690 10310 Jasper Avenue
Edmonton AB T5J 2W4